Farm21 privacy policy


  1. Consent to installation and usage of the Farm21 platform and app

    Under data protection laws, we are required to provide you with certain information about who we are, how we process your personal data and for what purposes, and your rights in relation to your personal data.

    By registering an account at, you indicate your consent to our processing of your personal data (including your name, contact details, financial and device information).

  2. How you can withdraw consent

    Once you provide consent by registering an account, you may change your mind and withdraw consent at any time by contacting us at [email protected], but that will not affect the lawfulness of any processing carried out before you withdraw your consent.

  3. Consent to processing Location Data

    By agreeing with this privacy statement you also consent to processing of my Location Data ([including details of my current location disclosed by GPS technology so that location-enabled Services are activated to connect a location to data logged inside the Farm21 platform.

    1. Location Data

      Farm21 (we) are committed to protecting your personal data and respecting your privacy.

  4. Introduction

    This policy (together with our end-user licence agreement and any additional terms of use incorporated by reference into the EULA, together our Terms of Use) applies to your use of:

    • The Farm21 online platform

    • The Farm21 app submitted to the Apple App Store and Google Play

    • Any of the services accessible through the Farm21 app (Services) that are available on the applications or other sites of ours (Services Sites). This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Our app are not intended for children, and we do not knowingly collect data relating to children. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

  5. Important information and who we are

    Farm21 BV is the controller and is responsible for your personal data (collectively referred to as ["Company"], "we", "us" or "our" in this policy).

    We have appointed a data protection officer (DPO). If you have any questions about this privacy policy, please contact them using the details set out below.

    1. Contact details

      Our full details are:

  6. Changes to the privacy policy and your duty to inform us of changes

    We keep our privacy policy under regular review.

    This version was last updated on the 28th of April. It may change and if it does, these changes will be posted on this page and, where appropriate, notified to you by SMS OR by email OR when you next start the App OR log onto one of the Services Sites. The new policy may be displayed on-screen and you may be required to read and accept the changes to continue your use of the app or the Services.

    It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during our relationship with you.

  7. Third party links

    Our Sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as Contact and Location Data. Please check these policies before you submit any personal data to these websites or use these services.

  8. The data we collect about you

    We may collect, use, store and transfer different kinds of personal data about you as follows:

    • Identity Data.

    • Contact Data.

    • Financial Data.

    • Transaction Data.

    • Device Data.

    • Content Data.

    • Profile Data.

    • Usage Data.

    • Marketing and Communications Data.

    • Location Data

    We explain these categories of data below.

    We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

    We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

  9. How is your personal data collected?

    We will collect and process the following data about you:

    • Information you give us. This is information (including Identity, Contact, Financial, and Marketing and Communications Data) you consent to giving us about you by filling in forms on the App Site and the Services Sites (together Our Sites), or by corresponding with us (for example, by email or chat). It includes information you provide when you register to use the App Site, download or register an App, subscribe to any of our Services, search for an App or Service, make an in-App purchase, share data via an App's social media functions, enter a competition, promotion or survey, or save, enter and share data about your operations and when you report a problem with an App, our Services, or any of Our Sites. If you contact us, we will keep a record of that correspondence.

    • Information we collect about you and your device. Each time you visit one of Our Sites or use one of our Apps we will automatically collect personal data including Device, Content and Usage Data. We collect this data using cookies and other similar technologies.

    • Location Data. We also use GPS technology OR Geolocation to determine your current location. Some of our location-enabled Services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling Location Data in your settings.

    • Information we receive from other sources including third parties and publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:

      • Device Data from the following parties: analytics providers;

        advertising networks; and search information providers.

      • Contact, Financial and Transaction Data from providers of technical, payment and delivery services;

      • Identity and Contact Data from data brokers or aggregators;

      • Identity and Contact Data from publicly available sources.

    • Unique application numbers. When you want to install or uninstall a Service containing a unique application number or when such a Service searches for automatic updates, that number and information about your installation, for example, the type of operating system, may be sent to us.

  10. Cookies

    We use cookies and/or other tracking technologies to distinguish you from other users of the App, App Site, the distribution platform (Appstore) or Services Sites and to remember your preferences. This helps us to provide you with a good experience when you use the App or browse any of Our Sites and also allows us to improve the App and Our Sites.

  11. How we use your personal data

    We will only use your personal data when the law allows us to do so. Most commonly we will use your personal data in the following circumstances:

    • Where you have consented before the processing.

    • Where we need to perform a contract we are about to enter or have entered with you.

    • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

    • Where we need to comply with a legal or regulatory obligation.

    By registering for the App you will consent to us sending you direct marketing communications by email or text. You have the right to withdraw that consent at any time by contacting us.

  12. Purposes for which we will use your personal data


    Type of data

    Lawful basis for processing

    To install the App and register you as a new App user

    Identity Contact Financial


    Your consent

    To process in-App purchases and deliver Services including managing payments and collecting money owed to us

    Identity Contact Financial Transaction Device

    Marketing Communications



    Your consent

    Performance of a contract with you

    Necessary for our legitimate interests (to recover debts due to us)

    To manage our relationship with you including notifying you of changes to the App or any Services

    Identity Contact Financial Profile

    Marketing Communications


    Your consent

    Performance of a contract with you

    Necessary for our legitimate interests (to keep records updated and to analyse how customers use our products/ Services)

    Necessary to comply with legal obligations (to inform you of any changes to our terms and conditions)

    To enable you to participate in a prize draw, competition or complete a survey

    Identity Contact

    Your consent

    Performance with you




    Device Profile

    Marketing and


    Necessary for our legitimate interests (to analyse how customers use our products/Services and to develop them and grow our business)

    To administer and protect our business and this App including troubleshooting, data analysis and system testing

    Identity Contact Device

    Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security)

    To deliver content and advertisements to you

    To make recommendations to you about goods or services which may interest you

    Identity Contact Device Content



    Necessary for our legitimate interests (to develop our products/Services and grow our business)

    To measure and analyse the effectiveness of the advertising we serve you

    To monitor trends so we can improve the App


    Marketing Communications



    To develop new features

  13. Disclosures of your personal data

    When you consent to providing us with your personal data, we will also ask you for your consent to share your personal data with the third parties set out below for the purposes set out in the table Purposes for which we will use your personal data:

    • External Third Parties as set out in the Glossary.

    • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

  14. International transfers

    We ensure your personal data is protected by requiring all our group companies to follow the same rules when processing your personal data. These rules are called "binding corporate rules".

    Many of our external third parties are based outside The Netherlands, so their processing of your personal data will involve a transfer of data outside The Netherlands.

    Whenever we transfer your personal data out of The Netherlands, we ensure a similar degree of protection is afforded to it.

    Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of The Netherlands.

  15. Data security

    All information you provide to us is stored on our secure servers. Any payment transactions carried out by us or our chosen third-party provider of payment processing services will be encrypted using Secured Sockets Layer technology. Where we have given you (or where you have chosen) a password that enables you to access certain parts of Our Sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    Once we have received your information, we will use strict procedures and security features to try to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way.

    We will collect and store personal data on your Device using application data caches and browser web storage (including HTML5) OR device storage.

    Certain Services include social networking, chat room or forum features. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator when we are legally required to do so.

  16. Data retention

    By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for [six] years after they cease being customers for tax purposes.

    In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

    In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

    If you do not use the App for a period of one year then we will treat the account as expired and your personal data may be deleted.

  17. Your legal rights

    Under certain circumstances you have the following rights under data protection laws in relation to your personal data:

    • Request access to your personal data.

    • Request correction of your personal data.

    • Request erasure of your personal data.

    • Object to processing of your personal data.

    • Request restriction of processing your personal data.

    • Request transfer or your personal data.

    • Right to withdraw consent.

    You also have the right to ask us not to continue to process your personal data for marketing purposes.

    You can exercise any of these rights at any time by contacting us at [email protected].

  18. Glossary App

    App means Farm21 platform that can be found on the website and the mobile apps found in the Apple App Store and Google Play with the name “Farm21”.

    Lawful basis

    Consent means processing your personal data where you have signified your agreement by a statement or clear opt-in to processing for a specific purpose. Consent will only be valid if it is a freely given, specific, informed and unambiguous indication of what you want. You can withdraw your consent at any time by contacting us.

    Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

    Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

    Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

    External third parties

    Service providers acting as processors who provide agricultural consulting services to their customers.

    Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

    HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.

  19. Your legal rights

    You have the right to:

    • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

    • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

    • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your

      information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

    • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

    • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

      1. if you want us to establish the data's accuracy;

      2. where our use of the data is unlawful but you do not want us to erase it;

      3. where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or

      4. you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

    • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

    • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

  20. Description of categories of personal data

  • Identity Data: first name, last name, username or similar identifier.

  • Contact Data: billing address, delivery address, email address and telephone numbers.

  • Financial Data: bank account and payment card details.

  • Transaction Data: includes details about payments to and from you and details of in-App purchases.

  • Device Data: includes the type of mobile device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting.

  • Content Data: includes information stored on your Device, including login information, photos, videos or other digital content, check-ins.

  • Profile Data: includes your username and (encrypted) password, in-App purchase history, preferences, feedback and survey responses.

  • Usage Data: includes details of your use of any of our Apps or your visits to any of Our Sites including, but not limited to, traffic data and other communication data, whether this is required for our own billing purposes or otherwise[and the resources that you access.

  • Marketing and Communications Data: includes email and push messages.

  • Location Data: includes your current location disclosed by GPS technology OR geolocation.